Four reasons why retailers need to get personal with their returns policy

ASOS rang in the new year with a change to its returns policy, saying it would eliminate return fees for consumers with a lower return rate, writes Paul Gardner, VP of product at loss prevention consultants Appriss Retail.
The retailer said shoppers can also monitor their rate of returns directly within the ASOS app.
The policy change is considerable, and it also awakens the conversation on why retailers need to personalise returns policies in order to manage margins and maintain loyalty an