Four reasons why Dry January can be a year-round opportunity

At a time when businesses are contending with an unprecedented mix of challenges – from rate hikes and national insurance changes to rising wage costs – the arrival of Dry January might, at first glance, feel like yet another obstacle to overcome, writes Simon Rolfe, director of eco-friendly drinks brand Sea Change Wine.
Its popularity is undeniable; Alcohol Change UK, the charity behind the campaign, estimates a record 17.5 million people intend to take part this year.
But Dry Janua