Forever in blue jeans? Levi's shakes off its troubles by embracing the past

The 165-year-old denim brand had faded – but it seems to have hit its stride once more, and is reportedly considering going publicLevi Strauss, the world’s most famous denim brand, opened a new flagship store on Friday in Times Square, New York. The 17,000 sq ft store offers on-site tailoring, a T-shirt printer and a mini-museum of the 165-year old brand.Just a few years ago Levi’s was struggling. Strangled by yoga pants and the rise of “athleisure”, and struggling