Footasylum boosts European presence with new strategic partnership

Footasylum is expanding into Germany and Austria in a bid to boost its international presence.
The footwear company, which hailed a “standout” year back in July, has agreed to a new strategic partnership deal with Mad Agency to drive distribution across parts of the DACH region.
The retailer said the tie up launches this month and is set to run for an initial three year term.
The move forms part of the business’s international growth strategy to expanding its presence across ke