First look: Inside Nike’s immersive RunTown pop-up amid London flagship refurb

Nike has unveiled a new immersive running-focused pop-up experience in London, as it prepares for a major revamp of its Oxford Circus flagship store.
Dubbed RunTown, the sportswear giant‘s temporary concept store opened its doors today (17 April) at 253-259 Regent Street and will run until April 28.Following this activation the location, which was formerly Microsoft’s Oxford Street flagship, will continue to operate as a Nike store until the sport titan’s flagship refurbishment