Festive advertisers dump TV for online media

TV ad spend expected to fall by almost £44m in final quarter, despite overall riseUK advertisers are cutting almost £44m from their TV ad campaign budgets in the run-up to Christmas, as a shift in focus to targeting shoppers on digital media could give Google, Facebook and YouTube a bumper festive season.As the annual Christmas advertising battle hots up – Burberry’s campaign featuring Matt Smith, Kristin Scott Thomas and Naomi Campbell the latest to be unveiled – T