Fenwick and Selected bolster tie-up with omnichannel activation

Fenwick has strengthened its partnership with Danish fashion brand Selected.
On Wednesday (13 January), the two retailers expanded their tie-up with a nationwide omnichannel activation designed to “immerse customers in the brand” across all eight Fenwick stores, “supported by rich digital and social content”.
Launching across the department store’s locations, the partnership will be brought to life through Selected window takeovers, refreshed shop fits and a program