Fast fashion but slow progress at loss-making Asos | Nils Pratley

Covid lockdown boom masked flaws until it didn’t – and the loss of £291m in six months was worse than expected“There is a lag between operational change and visible results,” said online fashion retailer Asos in its half-year report, giving an optimistic spin on half-year numbers that were conspicuously awful.While the new chief executive talks the management blah of optimising and rightsizing, an adjusted pre-tax loss of £87.4m was several degrees worse than