Farfetch to launch weekly exclusive drops with new ‘Beat’ feature

Farfetch is set to be the latest fashion retailer to launch a weekly ‘drop’ model releasing products from its vast array of luxury brand partners.
‘Beat’ will be launched in April offering customers the chance to purchase a curation of exclusive and limited-run products from its 650 boutique partners.
The drops will take place on the Farfetch App every Wednesday in all of the retailer’s markets and it is understood that some drops will be available through its bouti