Fanatics launches multi-year partnership with Ryder Cup and DP World Tour

Fanatics has launched a multi-year partnership with The European Tour Group, spanning the DP World Tour and Ryder Cup Europe.
As part of the agreement, Fanatics will become the exclusive operator of the Official DP World Tour Store and the European Ryder Cup Store.
The firm has also been named as the exclusive retail partner for the 2027 Ryder Cup, which takes place at Adare Manor in Limerick, Ireland.
Richard Bunn, chief revenue and content officer at the European Tour Group, said: “This