Fairtrade was going to save the world: now consumers fight to keep it going

Supermarkets now largely set their own ‘ethical’ production standards, and only a few big employers follow Fairtrade principles. So consumers must vote with their pursesWhen, in 2017, Sainsbury’s announced that it was planning to develop its own “fairly traded” mark, more than 100,000 people signed a petition condemning the move. Today, on the eve of Fairtrade Fortnight, the fact that most supermarkets have moved away from the standards developed by the Fairtrade Fo