Exploring North Face’s brand new Flannels concept store design

American clothing brand The North Face has unveiled a new concept space within Flannels to mark the launch of its SS26 Red Box Collection.
The new design can be found in Flannel’s flagship stores in Leeds and Liverpool and aims to bring “elevated in-store theatre” to the retail experience.
Devised by creative agency Syn, the pop-up was designed to respond to a generation of luxury customers who move between “technical performance and lifestyle expression”.
The space