EU probes Shein amid concerns about misleading sales and unsafe products

The European Commission has launched a formal investigation into Shein, amid suspicions of consumer protection violations in the European market.
The probe, which is being conducted in collaboration with the Consumer Protection Cooperation (CPC) Network, raises concerns that the Chinese fast fashion giant is engaging in unfair commercial practices and potentially violating EU consumer laws.
Brussels’ inquiry focuses on whether Shein’s business practices, including misleading price re