Elton John's John Lewis Christmas ad: it could have been so different

The retailer’s festive advert has the singer recalling heartwarming memories. What if it had focused on some of the artist’s less endearing moments?The 2018 John Lewis ad is heartwarming. Elton John sits alone at his piano, playing Your Song while moments of his life flash before his eyes. He sings in a stadium, he sings in the studio, he sings in a pub, he sings at a school concert. It’s a very sweet advert with a very simple message: somebody better call Elton John an ambulan