15-11-2018 01:01 via theguardian.com

Elton John brings star quality to John Lewis Christmas advert

Festive extravaganza charts performer’s path to stardom set to his Your Song anthem After a decade of heartwarming tearjerkers starring a menagerie of lovable furry animals, John Lewis has resorted to old-fashioned star power to sell Christmas this year with a star turn from Sir Elton John singing his Your Song anthem.The department store chain’s festive adverts have become entwined in the Christmas tradition thanks to its marketeers’ ability to spin gold with a back catalogue
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