Ellis Brigham reduces WISMO enquires by 14%

Outdoor clothing and activewear retailer Ellis Brigham has worked to improve its omni-channel delivery operations and post-purchase experiences, cutting Where is My Order (WISMO) complaints by 14 per cent.
The mountain sports brand operates a network of 15 stores across the UK, as well as its growing online channel. It aims to supply outdoor enthusiasts with high-quality equipment, from mountaineering to trail running, skiing and snowboarding.
As part of its recent digital transformati