EG On The Move trials Iceland frozen range in bid to boost footfall

EG On The Move is trialling a new supply deal with Iceland, set to bring a strong frozen range to 10 of its 153 forecourt sites.
The trial aims to increase footfall, with the Iceland brand being featured prominently on store fascias and within the stores themselves, The Grocer reported.
Group CEO Zuber Issa explained that the trial would see the Iceland range introduced alongside EG On The Move’s existing supply arrangement with Spar, which includes fresh, chilled, ambient, and food-to-go