eBay UK general manager Eve Williams on innovations in community-building

Vice-president and general manager Eve Williams explains why AI should disappear into the experience, why the strongest live-commerce hosts are experts rather than influencers, and how community is becoming one of eBay’s most persuasive forms of brand building…
For a marketplace with billions of listings, the biggest marketing challenge facing eBay is to make an almost limitless inventory feel personal, credible and human.
Eve Williams, vice-president and general manager of eBay UK,