eBay launches global campaign for online marketplace

Online marketplace eBay has unveiled a new global brand campaign for its live shopping platform.
Titled ‘Meanwhile on eBay Live‘, the marketing drive aims to position eBay Live as the “antidote to passive scrolling”. It highlights “the real connections and trusted individuals behind the inventory that can’t be found anywhere else.”
Devised in collaboration with creative agency JOAN, the campaign features dedicated assets across fashion, collectables and