Dunelm launches AI shopping assistant with Google Cloud

Dunelm has launched an AI-powered shopping assistant that allows customers to search for products, receive recommendations and visualise items in their homes through natural conversation.
The company’s new ‘Ask Dunelm’ tool is now available within its iOS app and has been developed in partnership with Google Cloud.
Customers can use the assistant to describe what they are looking for in their own words, ask questions about products and receive suggestions tailored to their styl