Dry January boosts low-alcohol sales for UK supermarkets

Food industry estimates 4.2 million Britons took up the challenge of cutting out boozeSupermarket sales of no- and low-alcohol beer jumped nearly 40% in January as Britons challenged themselves to a month off booze.With an estimated 4.2 million Britons embarking on the dry January challenge this year, sales of alcohol-free beer surged 37%. Demand for adult soft drinks such as premium ginger beer and tonic also rose 3% as shoppers reached for alternatives to their favourite tipples. Continue read