Dreams launches campaign to help shoppers find a bed ‘that loves you back’

Dreams has launched a new brand platform and campaign designed to help every customer find the perfect bed.
The platform, dubbed ‘Finding you a bed that loves you back’, aims to help shoppers find the bed tailored to their specific needs and celebrates the two-way relationship people have with their bed.
The brand platform is being launched in parallel with a new campaign, produced by Drummond Central, in which Dreams’ beds are brought to life and transformed into characters wi