Dr Martens sales decline despite turnaround progress

Dr Martens saw sales fall in its third quarter (Q3) trading update, despite reporting “good progress” with its consumer-first strategy.
The shoe retailer witnessed a 2.7% drop in group revenue year on year (YOY) on a constant currency basis for the 13 weeks ended 28 December 2025.
Dr Martens attributed the decline to a weaker direct-to-consumer (DTC) performance, as its Q3 DTC sales fell 6.5% in constant currency.
Wholesale revenue grew 9.5% over the period in constant currency, the