Does sex still sell in retail?

Retailers have long used sexually provocative adverts to appeal to consumers, with the likes of Victoria’s Secret and PrettyLittleThing not any making secrets in their marketing strategies take advantage of the “sex sells” notion.
However, the line between the empowerment and the objectification has proved a difficult one for retailers to distinguish, and so to play it safe, many have turned down the heat. Does this mean retailers are rethinking their sexual advertising strateg