Does Moonpig’s online success threaten physical gifting retailers?

The online greeting card market in the UK is expected to increase at an annual rate of 4.3 per cent as retailers take the edge over traditional bricks-and-mortar gift and card chains.
A 2015 report by market research firm Ibis World predicted that the online greeting card retail industry in the UK would reach a value of £133.4 million by 2020.
Following the Covid-19 pandemic, the sector benefited from strong expansion in the wider online retail market as consumers searched for cheaper dea