Depop’s Steve Dool breaks down its Zara Larsson collab

Resale platform Depop recently launched a new campaign starring Swedish singer Zara Larsson.
As part of the platform’s marketing drive, Larsson provided an exclusive edit featuring 20 to 30 pieces of her personal wardrobe, alongside upcycled merchandise and “one-of-a-kind” fashion items.
The campaign gave fans the chance to own part of her collection, with all proceeds going to charity.
Steve Dool, senior director of brand and creative at Depop believes that Larsson was the rig