Deliveroo and Ann Summers tie up in virtual storefront push

Deliveroo has unveiled a new virtual store format for retail partners, with Maplin Electronics and Ann Summers announced as the first brands to launch dedicated storefronts on the platform.
The new visual storefronts, now live in London and Cambridge, will sit within the Deliveroo app and allow brands to offer more personalised, branded shopping journeys.
The rapid delivery giant said products themselves will be fulfilled and delivered through Deliveroo’s rapid grocery and retail network,