Decathlon UK plunges into loss as it invests £10m in transformation

Decathlon UK made a £2m loss last year after it ploughed £10m into transformation initiatives.
The group said its performance was aligned with expectations, as revenue dropped 5% at the sports retailer over the year, and comparable store sales dipped 2.5%. However, the sales fall comes on top of strong growth in previous years, with sales up 25% in 2021 and 6% last year.
The sportswear retailer put the performance down to the high cost of living, market dynamics, such as structural c