Debenhams launches virtual try-on tech to boost digital engagement

Debenhams has introduced virtual try-on technology to enhance customer experience across its digital channels, starting with its beauty offering and aiming to expand into fashion in the coming months.
The move is part of the online department store’s wider strategy to increase personalisation and interactivity online, helping shoppers feel more confident in their purchases.
Customers browsing beauty products on Debenhams’ website can now use a real-time virtual try-on tool that shows