Debenhams Group ’embraces AI’ to overhaul pricing and promotions strategy

Debenhams Group (formerly known as Boohoo Group) has teamed up with artificial intelligence platform UiPath to implement AI at scale across its product pricing and promotions strategy.
The PrettyLittleThing and Boohoo owner said it will be rolling out intelligent automation across its brand portfolio, enabling real-time, automated pricing for thousands of SKUs, replacing manual processes with faster, more precise, and data-driven decision-making.
It said the AI-driven approach allows it “t