10-12-2024 09:10 via retailgazette.co.uk

Data: Supermarket sales to top £13bn this month for the first time

UK supermarket sales are set to exceed £13bn for the first time over the four weeks of December driven by a surge in demand for premium product lines as shoppers gear up for Christmas, new data from Kantar reveals.
Take-home sales increased by 2.5% for the four weeks to 1 December.
Sales of premium own-label products in particular, saw a boost, with the proportion of spending on these items climbing to 5%, and expected to reach nearly 7% by the end of December.
Kantar head of retail and co
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