Data: Supermarket sales surge as brits focus on budget-friendly cooking

Total till sales at UK supermarkets grew by 5.3% in the four weeks to 27 January, according to the latest data from NielsenIQ (NIQ).
This marks an increase from the 3.6% growth recorded in December, although underlying sales growth was more modest at 3%, as unit growth plateaued in recent weeks.
With food inflation easing to 1.6%, compared to 6.4% last year, there was notable unit growth across all major supermarket chains. However, growth slowed following the New Year period.
January, typically