Data: M&S sales surge as shoppers spend almost £1bn on Valentine’s Day

M&S was among one of the winners last month as shoppers spent £962m on Valentine’s Day.
NIQ reported that spending on cut flowers was up 6.6% to £100m, perfume sales were up 11% to £19m and £137m was spent on fresh ready meals.
It found retailers had embraced the occasion, with promotional spend contributing to 24% of sales in the week ending 15 February driven by price cuts and Dine-In offers.
Store sales were up 4.3%, while online orders were flat at 0.7%. Rel