Data: Just a quarter of consumers will shop in Black Friday sales

Only a quarter of shoppers are planning to shop in the Black Friday sales this year, according to rewards company Airtime Rewards.
A poll of the business’s customers in October revealed 26% of them were actively planning to shop in the sales, down from the 39% who made a purchase last year.
However, despite not intending to shop, 50% admitted they would buy something they liked if they saw it at a good price.Subscribe to Retail Gazette for free
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