Data: Cart abandonment cost UK retailers £38bn in 2024

Basket abandonment cost UK retailers billions of pounds in potential online sales last year, according to a new report from Retail Economics and GFS.
Retailers lost £38bn in 2024, pushing the figure up 11% year-on-year from £34.4bn, with 24% of all purchases abandoned.
Poor delivery options was a major driver behind the issue, with 66% of frequent online shoppers abandoning purchases at least once per month due to unsatisfactory delivery choices.
Only 24% of retailers had full confid