Data: Asda’s market share plunges as Aldi and Lidl gain pace

Asda’s flagging fortunes have carried further into the new year, with sales at the supermarket falling 5% in the 12 weeks to 23 February.
Kantar reported that the market share for the UK’s third largest grocer now sits at 12.6%, down 1.1% from the 13.7% it held last year.
Asda’s weak performance contrasts discounter rivals Aldi and Lidl, both of which gained ground during the period in both sales and market share terms.
Aldi – the UK’s fourth largest grocer –