Data: Asda’s flagging fortunes carry into new year

Asda’s flagging fortunes have continued into the new year, with sales at the supermarket chain falling 5.2% in the 12 weeks to 26 January.
Kantar reported the grocer’s market share now sits at 12.6%, down 1% from the 13.6% it held last year.
Asda is hoping the return of its Rollback campaign will help drive sales over the coming months as chair Allan Leighton spearheads a turnaround.
Across the rest of the sector, shoppers embarking on a new year health kick helped drive sales and in