Data: Asda only supermarket to see sales fall ahead of Christmas
Asda was the only major supermarket in the UK to see its sales decline in the lead up the crucial Christmas trading period.
Data from NIQ shows the grocer’s market share slipped 1.1 percentage points to 12.1% as sales fell 4.2% in the 12 weeks to 30 November.
Ocado remained the UK’s fastest growing retailer as sales rocketed 16.2%, pushing its market share up 0.2 percentage points to 1.8%. Related StoryData: Supermarket sales to top £13bn this month for the first time10/12/2024
Read more »