Data and the dress: what Christopher Wylie can teach fashion

Big data can help high street retailers maximise profits, but it also has the potential to improve sustainability. Should the consumer be worried about how their information is being used?There is plenty for the modern fashion lover to be concerned about. As if trying to juggle your finances with choosing responsibly made clothes wasn’t tricky enough, a new ethical threat looms over the industry: data privacy.In the age of fast fashion – where online retailers such as Boohoo and Miss