12-07-2023 18:00 via retailgazette.co.uk

Data: Amazon Prime Day UK sales edge up

UK sales on the first day of Amazon’s discounting extravaganza have increased slightly from last year, according to new data.
The online giant’s UK site took £581m yesterday, just 1.3% higher than the first day of Prime Day last year, according to data from Adobe Analytics.
The analytics firm forecasts that sales across the two-day event will hit £1.2bn, which is almost double (92%) normal spending levels.
However, the impact of Prime Day in the UK is much lower than in A
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