Data: Aldi and Lidl win market share over Easter

Aldi and Lidl both gained market share over the Easter bank holiday, despite it traditionally being a time when the larger supermarkets make the biggest gains, new data shows.
Aldi’s market share was up 0.2 percentage points to 10.5% over the 12 weeks to 19 April, while Lidl saw its market share rise by 0.4 percentage points to 7.7%, according to data by NIQ.
Both discounters saw a jump in sales, up 7% and 11.2%, respectively.
Tesco’s market share rose to 26% as sales surged 6.7%, wh