Data: 47% of Amazon Prime items set to be returned

With Amazon’s latest Prime Day event [running 23 – 26 June], a new study has estimated that nearly half of the items purchased during the member discount day will be returned.
An estimated 61 million items are expected to be returned by UK shoppers following this year’s event, according to new research by Manhattan Associates.
With 65% of UK shoppers admitting to making the most of discount days, the total volume of Prime Day purchases is expected to hit 131 million items.
&ldq