Currys unveils new retail media network as the sector booms

Currys has unveiled its new retail media network, Currys Connected Media, as it seeks to grow advertising revenue.
Samsung, Acer and Hisense are among the brands utilising the network, which is built on solutions from the electricals retailer’s tech partners including Circana, Epsilon and Criteo.
The retail media network uses first-party customer data to better understand what consumers will be shopping for, and when.
A range of new advertising vehicles then allow advertisers to act on the