Consumer confidence improves amid easing trade tensions

UK consumer sentiment has improved after months of record-low confidence, according to new data from Dentsu.
The marketing agency’s upcoming consumer navigator report indicated a potential turning point for the UK economy, amid easing trade tensions and a cut in interest rates.
Confidence in the UK economy notably improved at the end of May, with 28% of consumers describing it as in good or excellent shape, compared to less than 20% three months before.
The shift represents a significant i