COMMENT: Mastering 3 coronavirus challenges with customer loyalty

Retailers today face bottlenecks in their online delivery, depressed consumer confidence, and the need to engage customers now and when the shops open again.
However, the challenges can be met by telling a memorable story from the supply chain, helping customers build up savings for a future outlay, and making shopping an enlivening group experience both online and offline.
Not only will customers be more loyal, other stakeholders will be reassured to see the retailer doing its best in the crisi