COMMENT: Maintaining & building customer loyalty in the time of corona

The unfolding Covid-19 crisis presents the greatest challenge in recent history for retailers across the globe. Widespread closures, mass isolation and the effects of panic buying are impacting businesses across all sectors to an unprecedented degree. As they respond to rapidly changing circumstances, they shouldn’t lose sight of what is important to their clients and where they can make a real and genuine difference.
Brilliant retailers don’t do something to be seen to be doing it.