COMMENT: How to maximise January sales without sacrificing margin

Every year the January sales present a useful opportunity to make space in the warehouse and generate some cash for the coming year. Consumers are hungry for a bargain and the retail industry is happy to give them just that.
A quick look at the windows on the high street, or your inbox, shows just how discount-driven promotions are this time of year. But running a successful January sale doesn’t mean you have to race your competitors to the bottom.
Clearing out the warehouse and generating