COMMENT: Going digital during lockdown? Here’s what you need to know

As of March 20, Prime Minister Boris Johnson officially ordered the closure of non-essential shops across the UK.
With the country now officially on lockdown to prevent the spread of coronavirus, and with shoppers expected to stay home for the next few weeks if not months, the high street is facing a crisis that is unprecedented in living memory.
For many brands, the high street is their bread and butter as it is responsible for the majority, if not all, of their sales each year. With shops now