Collabs 2026: Hit or Miss?

Time seems to have just flown by over the past few months and we are now six months into 2026.
Which is why were are taking a look back at some of the best and worst collabs we have seen so far this year.
Hits
Ikea x Chupa Chups
Weird it may be but it certainly caught people’s attention. The campaign has garnered over 25 million impressions across all social media platforms.
And while many people will question why we’ve placed it on the hits list. We copy Vincenzo Riili, Ikea’s