Co-op to price match Aldi on 100 everyday essentials

Co-op is price matching Aldi on over 100 everyday essentials for its members in stores and online, marking the retailer’s biggest ever value campaign.
The initiative will see six million of the convenience store chain’s members access lower prices on own-branded items such as fresh fruit, milk, eggs, meat and bread.
The new Aldi price match promise will join Co-op’s existing member prices proposition and takes the retailer’s total investment into lowering its prices to al